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THOUGHTS ON BRAND MINIMALISM, ARCHETYPES, MARKETING, AND MINDSET FOR COACHES & CREATIVES

Hero brand archetype

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The Hero brand archetype for coaches and creatives

The hero (or heroine) brand archetype is exactly what its name implies: someone who helps those who are more vulnerable, solves a problem, or wants to reach new heights.

The Explorer Archetype

Branding

The Explorer brand archetype for coaches and creatives

People with strong Explorer archetypes are on a journey of self-discovery. They feel the urge to explore new places and get into nature, in an attempt to find their authentic selves.

Books are typical of the Sage archetype

Branding

The Sage archetype for coaches & creatives

The Sage archetype is the intellectual one in the group: always learning, always a book in hand. Sages are deep thinkers, who love knowledge.

Branding

The Innocent brand archetype for coaches and creatives

Are you all about living a happy, hassle-free life? With (hopefully) zero drama, and lots of those good, simple pleasures? If so, your brand may be the Innocent Archetype.

Brand archetypes show the way to a clearer brand

Branding

Brand Archetypes for Coaches and Creatives – What they are and why you need them

Brand archetypes are a little somethin’ that major brands have had up their sleeves for decades (and that coaches and creatives should have, too). Coca-Cola? Yes. Dove? Uh-huh. Disney, Wholefoods, Louis Vuitton? Yes, yes, and yes.

Hi! I'm Amalia.
Brand strategist, designer & bookworm.

I’m on a mission to help service providers have a high-level, clean brand that truly reflects their amazing services. That fills them and their clients with excitement.

I learned the branding ropes from the best, working at L'Oreal's Luxury Division and with other major global brands.

I'm a big nerd and have studied it all when it comes to branding and business, so you don't have to: I studied an MBA at London Business School and have a Master in Marketing 🤓.

I'd love to grab a coffee (virtual or in person) and chat!







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