THE BLOG

THOUGHTS ON BRAND MINIMALISM, ARCHETYPES, MARKETING, AND MINDSET FOR COACHES & CREATIVES

Books are typical of the Sage archetype

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The Sage archetype is the intellectual one in the group: always learning, always a book in hand. Sages are deep thinkers, who love knowledge.

Branding

The Innocent brand archetype for coaches and creatives

Are you all about living a happy, hassle-free life? With (hopefully) zero drama, and lots of those good, simple pleasures? If so, your brand may be the Innocent Archetype.

Brand archetypes show the way to a clearer brand

Branding

Brand Archetypes for Coaches and Creatives – What they are and why you need them

Brand archetypes are a little somethin’ that major brands have had up their sleeves for decades (and that coaches and creatives should have, too). Coca-Cola? Yes. Dove? Uh-huh. Disney, Wholefoods, Louis Vuitton? Yes, yes, and yes.

I'm obsessed with branding, and have been doing it for +15 years. First, working with luxury brands at L'Oréal, then at an agency with some big-name clients. Today I love helping women create clear, uncluttered brands that focus on the essentials (and cut out the noise). And that give you the confidence of knowing exactly how to grow your brand and businesses. 

Believe me when I say I've studied it all when it comes to branding, so you don't have to. From my MBA at London Business School to my Master in Marketing, I'm a true nerd at heart.

I'd love to grab a coffee (virtual or in person) and hear your story!