Katya Landau has a true PASSION and talent for all things voice & accents. Her superpower is making her clients feel safe, heard and motivated with her 1:1 work.

However, she was offering a full array of services to all kinds of different clients before working together. That meant she wasn't really building a brand as an expert in any area, and it was hard to refer her because she was working with so many people. Also, her menu-type services were giving her clients too much choice & overwhelm - when what they need is HER to take the lead.

Also, she wasn't really highlighting her truly PERSONALIZED, in-depth 1:1 services, that set her apart from huge accent companies with hundreds of faceless coaches.

We developed a high-level, clear & decluttered brand that highlights expertise in accent coaching for corporate professionals - her favorite clients and where she can deliver enormous value. Also, her brand is warm, earthy and friendly, setting her apart from the cold, faceless giant companies that do accent coaching at scale.

As Katya's friend said about her brand: "It’s you. It’s classy but friendly and inviting."

Just what we were going for.