Francesca is an amazingly talented interior designer. Her specialty/genius is doing things differently and coming up with unique, out-of-the-box ideas. The problem was that this wasn't coming up in her branding, with a shy, blend-in logo and muddled messaging. She was targeting everyone, residential and commercial, and didn't have a clear message regarding how her projects stand out.

So, we cleaned up and simplified her business and brand. We decided to laser-focus on commercial clients and build the messaging 100% for them. We created a clean visual identity and copy that matched the tone of her standout brand.

SALES PIPELINE - We came up with two productized, pre-sale services that Francesca can sell to new clients BEFORE they have to commit to a huge, expensive project with her. Which helps her get her foot in the door by offering a low ticket product, so that clients can see how professional and talented she is. Then, they only want to work with HER.