In the field of orthodontics, professionals have a BIG pain point: they work around the clock, and most don't get the income they want. They feel trapped in a life they don't love. So, Anna teaches them how to use invisible methods (like Invisalign) to charge higher prices with more premium services, and get the life and FREEDOM they dream of (total Explorer brand).

We developed a clean, fresh and minimalist brand for Anna. We cleaned up and focused her messaging around the pain point she solves. Because she is Brazilian and loves the water, we decided to use the beach as a key component of her brand. The beach makes her stand in the boring orthodontics industry, represents Brazil and, more importantly, represents travel and the freedom her ideal clients desire.