Andrea is a bilingual executive coach. She's great at her job but she was targeting all kinds of clients, and her messaging was too general and inconsistent. So, we simplified her business, focusing on executives and creating a crystal clear value proposition highlighting her bilingual edge.

Also, she's not your typical push-hard, go-for-the-highest-goal kind of coach. Rather, she focuses on helping each of her clients figure out what they really want in work and in life. And then, she works with them and creates a plan to get them there, without the mega-stress and burnout that many executives face.

She's approachable, down-to-earth and kind, and this is exactly what we based her brand on. It's a different vibe than a typical executive coach, and this is exactly what we wanted to communicate.