The Leader brand archetype is – as you might imagine – in charge. They want to take control of the situation and make everything OK and orderly.
The hero (or heroine) brand archetype is exactly what its name implies: someone who helps those who are more vulnerable, solves a problem, or wants to reach new heights.
People with strong Explorer archetypes are on a journey of self-discovery. They feel the urge to explore new places and get into nature, in an attempt to find their authentic selves.
Are you all about living a happy, hassle-free life? With (hopefully) zero drama, and lots of those good, simple pleasures? If so, your brand may be the Innocent Archetype.
Brand archetypes are a little somethin’ that major brands have had up their sleeves for decades (and that coaches and creatives should have, too). Coca-Cola? Yes. Dove? Uh-huh. Disney, Wholefoods, Louis Vuitton? Yes, yes, and yes.
I’m on a mission to help coaches & creatives have a high-level, clean brand that truly reflects their amazing services. That fills them and their clients with excitement.
I learned the branding ropes from the best, working at L'Oreal's Luxury Division and with other major global brands.
I'm a big nerd and have studied it all when it comes to branding and business, so you don't have to: I studied an MBA at London Business School and have a Master in Marketing 🤓.
I'd love to grab a coffee (virtual or in person) and chat!