Brand archetypes are a little somethin’ that major brands have had up their sleeves for decades (and that coaches and creatives should have, too). Coca-Cola? Yes. Dove? Uh-huh. Disney, Wholefoods, Louis Vuitton? Yes, yes, and yes.
Branding for coaches: Declutter Your Brand in 4 Steps
Having a blog is a great way to bring in new leads. But how do you write a blog post that actually works for your coaching or creative business?
Most coaches and creatives have brands that are way too noisy. And what they need in a time of one second attention spans, is a clear, uncluttered brand that quickly connects with clients. A minimalist brand.
The Lover archetype is all about feeling special and achieving deep, intimate connections with others. Lover brands are frequently seen in cosmetics, jewelry, and fashion. They are usually high-end, luxurious, and sensual. Vibe: Affectionate, intimate. Purpose: To have intimate relationships (emotionally and physically) and to experience pleasure through all the senses. Emotions Evoked: Your audience […]
The Friend-Next-Door brand archetype is your regular gal. Friendly, approachable, and down-to-earth, the Friend-Next-Door is all about belonging and being part of the group.
We all know the Caregiver archetype pretty well. A person who has a strong Caregiver archetype is frequently a devoted mom – those who adore their mother role and live for it. Also, this archetype includes anyone who just loves taking care of those who are more vulnerable.
The Creator archetype is all about expressing yourself and using your creativity. People with strong Creator archetypes like to discover who they are by looking at what they create around them – whether that’s through painting, decorating their home, photography, or any other art form.
I’m on a mission to help coaches & creatives have a high-level, clean brand that truly reflects their amazing services. That fills them and their clients with excitement.
I learned the branding ropes from the best, working at L'Oreal's Luxury Division and with other major global brands.
I'm a big nerd and have studied it all when it comes to branding and business, so you don't have to: I studied an MBA at London Business School and have a Master in Marketing 🤓.
I'd love to grab a coffee (virtual or in person) and chat!