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THOUGHTS ON BRAND MINIMALISM, ARCHETYPES, MARKETING, AND MINDSET FOR COACHES & CREATIVES

Brand archetypes show the way to a clearer brand

THE LATEST

Brand Archetypes for Coaches and Creatives – What they are and why you need them

Brand archetypes are a little somethin’ that major brands have had up their sleeves for decades (and that coaches and creatives should have, too). Coca-Cola? Yes. Dove? Uh-huh. Disney, Wholefoods, Louis Vuitton? Yes, yes, and yes.

A tablet with a clean and elevated coach brand

Branding

Branding for Coaches: 4 Steps to Declutter Your Brand and Connect with Dream Clients

Branding for coaches: Declutter Your Brand in 4 Steps

How to write a blog post

Marketing

Blog Posting Made Simple – For Coaches & Creatives

Having a blog is a great way to bring in new leads. But how do you write a blog post that actually works for your coaching or creative business?

A minimalist brand is clean, clear and uncluttered

Branding

Why minimalist brands stand out – and what you can learn from them

Most coaches and creatives have brands that are way too noisy. And what they need in a time of one second attention spans, is a clear, uncluttered brand that quickly connects with clients. A minimalist brand.

Lover archetype

Branding

The Lover archetype for coaches and creatives

The Lover archetype is all about feeling special and achieving deep, intimate connections with others. Lover brands are frequently seen in cosmetics, jewelry, and fashion. They are usually high-end, luxurious, and sensual. Vibe: Affectionate, intimate. Purpose: To have intimate relationships (emotionally and physically) and to experience pleasure through all the senses. Emotions Evoked: Your audience […]

The Magician archetype

Branding

The Magician archetype for coaches and creatives

Is your brand all about stretching the limits of what’s possible? About transforming people’s realities in amazing ways? If so, your brand may be the Magician archetype.

Rebel archetype

Branding

The Rebel archetype for coaches and creatives

Rebel archetypes are unapologetically who they are. These brands are some of the most recognizable because they stand up for what they believe in, and usually want to change the rules.

Branding

The Jester archetype for coaches and creatives

The Jester archetype is a person who likes to have fun. The Jesters are the entertainers, the ones who are usually the center of attention, cracking jokes and having a great time.

Friend brand archetype

Branding

The Friend-Next-Door brand archetype for coaches and creatives

The Friend-Next-Door brand archetype is your regular gal. Friendly, approachable, and down-to-earth, the Friend-Next-Door is all about belonging and being part of the group.

Caregiver archetype

Branding

The Caregiver archetype for coaches and creatives

We all know the Caregiver archetype pretty well. A person who has a strong Caregiver archetype is frequently a devoted mom – those who adore their mother role and live for it. Also, this archetype includes anyone who just loves taking care of those who are more vulnerable.

The Creator Archetype

Branding

The Creator brand archetype for coaches and creatives

The Creator archetype is all about expressing yourself and using your creativity. People with strong Creator archetypes like to discover who they are by looking at what they create around them – whether that’s through painting, decorating their home, photography, or any other art form.

Hi! I'm Amalia.
Brand strategist, designer & bookworm.

I’m on a mission to help coaches & creatives have a high-level, clean brand that truly reflects their amazing services. That fills them and their clients with excitement.

I learned the branding ropes from the best, working at L'Oreal's Luxury Division and with other major global brands.

I'm a big nerd and have studied it all when it comes to branding and business, so you don't have to: I studied an MBA at London Business School and have a Master in Marketing 🤓.

I'd love to grab a coffee (virtual or in person) and chat!







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