The Lover archetype is all about feeling special and achieving deep, intimate connections with others. Lover brands are frequently seen in cosmetics, jewelry, and fashion. They are usually high-end, luxurious, and sensual. Vibe: Affectionate, intimate. Purpose: To have intimate relationships (emotionally and physically) and to experience pleasure through all the senses. Emotions Evoked: Your audience […]
I’m on a mission to help passionate coaches and creatives like you be incredibly successful doing what they love, boosted by a clear & clutter-free brand. Think of me as the Marie Kondo of branding ;)
I learned the branding ropes from the best, working at L'Oreal's Luxury Division, at an agency with some big name clients and other companies for +10 years.
I'm a big nerd and have studied it all when it comes to branding and business, so you don't have to: I studied an MBA at London Business School and have a Master in Marketing 🤓.
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