I've been working (and obsessing) over branding and marketing for +15 years.
For my first corporate years, working with some biggies like luxury brands at L’Oreal. But, my workaholic self had me up till the wee hours, and I wasn’t exactly being the most patient mom with my 3 young kiddos. And they’re my #1 priority.
So, I decided to do branding independently.
And there’s something so satisfying about helping women like you get the confidence and results that come with a great brand.
I'm a big-time nerd who's studied everything branding and business so you don't have to (I have a Master in Marketing and an MBA from London Business School).
I also got certified as a Storybrand guide in 2018 and have taken many courses including Marie Forleo´s Copy Cure.
I'm from Chile but have lived all over the place: San Francisco, Santiago, London, Madrid, Buenos Aires (long story). And after being hyper-urban, I've now shifted gears and am living in Bentonville, Arkansas (even longer story). Aaand.... I love it here. The wide open skies, gorgeous nature, kind people and slow-paced lifestyle have my heart.
I have 3 young kids that keep me on my toes and up-to-date with all the latest Disney hits (hello, Encanto!).
I'm bilingual in English and Spanish, and work in both languages.
I believe in the comfort, calm and results that come with knowing how to build your brand. And using that to show up confidently in the world.
The color white
- I can name at least 20 shades
Sea-salt dark chocolate
- with a frothy latte in hand
is the ultimate
- Leonardo da Vinci